History

Niels Buus Lassen's PhD research spinned out into influlytics.com after Prof. Carsten Sørensen provided ideas for turning the PhD thesis into models for better marketing spending. influlytics.com was chosen for the Spinouts.DK Post.doc Entrepreneurship Programme for 2024–2025, financed by The Villum Foundation. 

Dr. Niels Buus Lassen 

Niels is a zeitgeist of marketing data modelling world.
As a PhD Fellow at Copenhagen Business School, he researched and developed the model used for effective marketing spend and has the track record to prove it.

His research yielded him a spot at CSE, a prestigious start-up incubator in Denmark, for company ideas that will most likely to have real-world impact and be profitable.

He previously worked in Wunderman Thompson and was a visiting scholar at Oxford University, at the Institute for New Economic Thinking and Economics Dept.

Desiree Pakiam
Desiree is an experienced professional in the world of marketing data collection and formulating strategic campaigns that have unilateral impact on messaging and brand awareness.

Having previously worked in Yahoo as a media development producer, she helped companies reap online brand awareness through strategic campaigns and content marketing.

She also worked for the Foreign, Commonwealth and Development Office, a UK Government ministry, as well as the US State Department through the US Embassy in Singapore, where she ran the digital communications team as their Strategic Online Coordination Specialist.

Having worked on high-profile projects like the Commonwealth Games and high-level state visits, she has the acumen to pinpoint exactly what is needed to make the exact impact whilst staying true to protocol and brand.

She currently works in Digital Transformation for Quadmark, a sales enablement and user-centered learning experience agency, helping to service a global account with Google.