Improving brand authenticity 

We are currently doing our research based workshop:

How do brands become more authentic?

based on research cases from larger foundations and cultural brands.

influlytics.com is a R&D post.doc project, funded by Villum foundation, developing algorithms for measuring and improving brand authenticity.

We focus on authentic brand history and values, which is used for aligning content and improving brand authenticity. We also identify authentic influencers, who align to the authentic brand history, through algorithmic independent analysis of millions of influencers. We focus on the minority of influencers and ambassadors, who recommend very few brands they genuinely use.

Our early algorithms have helped big art museums identify the most authentic ambassadors, and we have also helped larger foundations and cultural brands become more authentic.

Our cutting edge marketing analytics has been part of co-authoring two articles together with Microsoft on AI- and TimeGPT forecasting, which were part of improving the Microsoft Dynamics 365 Demand Planning App:

https://doi.org/10.3390/cmsf2025011029

https://doi.org/10.3390/cmsf2025011015